Meet the influencers


The influencers – Richard Elwell

Richard Elwell, has over 28 years in training experience and continuous CiPD. He founded Ethical Influence in 2005, following successful projects in America, India and Kuwait. As an NLP Business Master Practitioner, his thirst for new and exciting breakthroughs never end as shown by Ethical Influences extensive portfolio and training which includes:

REthink – A highly successful process of exploration and self-awareness.

Alternative to Violence – Workshops for the victims of violence as well as people who have been violent in the past

Hypnosis Training

MBNLP High Performance Coaching – a model devised by Ed Percival & Michael Breen; modelled on the top performing worldwide business coaches

PDA behavioural analyst

Everything about Richard’s diverse journey has been centered on understanding the core reasons of how true change happens for people, and how these changes can become permanent. This is what inspired him to develop REthink, a now tried and tested methodology where individuals and teams work with a trusted practitioner to gain insight and clarity in their own thought processes.

Richard’s fundamental belief is that no matter how much someone thinks they want to change, if they have not locked onto their internal ‘why?’ it will never happen. This is the very reason for his creation of REthink.

In addition to working with both individuals and teams, including senior executives in the corporate world and the public sector, Richard is also a published author. His recent book REthink: Clarity Beyond Stuckness is an excellent insight into his revolutionary methodology. Richard enjoys public speaking and is also an active supporter of local charities where he dedicates significant personal time.

Richard is on the management board of Betknowmore UK, a gambling support service, with a mission to provide support and education services to address problematic issues caused by gambling. His commitment to health and wellbeing means that Richard instantly saw a fit with this charity and his CSR commitments.

Outside of these commitments, he appreciates the time he has with his family, especially supporting his two sons in their sporting pursuits, and friends.

Richard Elwell Speaker reel

Contact Richard:



The influencers – Harvey Robbins

harvey-robbins-(2)Harvey A. Robbins is a licensed psychologist, whose critically acclaimed book Why Teams Don’t Work (Peterson’s Pacesetters Books), co-authored with Michael Finley, won the Financial Times/Booz Allen & Hamilton Global Business Book Award. Robbins is an important voice in today’s increasingly diverse business environment specializing in team and leadership/executive development (including succession planning and training in the creation and leading of virtual teams), change management, performance feedback systems, and creating collaborative environments. He brings his wide-ranging experience with America’s major corporations such as the ATF, American Express, Allied Signal, CIA, FBI, FMC, General Dynamics, AT&T, 3M, Honeywell, IRS, International Multifoods, Johnson & Johnson, Mayo Clinic, Nabisco, Southern Company, Target Stores, Toro, US West, U.S. Customs and the U.S. Secret Service, and the Space and Naval Warfare Systems Division of the U.S. Navy.

Harvey is also the author/co-author of six additional books; The Accidental Leader (Jossey-Bass), Turf Wars (Scott Forman), How To Speak and Listen Effectively (AMACOM), Why Change Doesn’t Work (Peterson), TransCompetition (McGraw-Hill), and The New Why Teams Don’t Work (Barrett Kohler).

Dr. Robbins’ career path includes work as a personnel research psychologist for the U.S. government (CIA) (‘74-’77) and executive leadership positions with Burlington Northern (Corporate Manager of Training and Development – ‘77-‘79) and Honeywell (Corporate Manager of Organization Development – ‘79-‘82). Since 1982, he has been president of Robbins & Robbins providing business psychology consulting, executive coaching, and training world-wide. In addition, Dr. Robbins is a Fellow at the Executive Development Center at the Carlson School of Management of the University of Minnesota and a popular speaker at both national and international conferences.

Contact Harvey:


The influencers – Jill Lawday

JL_PHOTO3 BWJill is a highly experienced business coach and trainer who regularly works with group and individuals at all levels, from ‘shop floor’ to boardroom, making a profound difference in their performance.

Her belief in working closely with senior executives to gain support and ‘buy-in’ to significant and wide reaching change programmes means that she is better able to empower groups and individuals to identify and strengthen the links between their own personal learning and the business objectives, thus ensuring a solid return on investment in the programmes.

Jill is well practised in creating and implementing programmes to develop true leadership by working closely with delegates, both during and after the course.
She is especially skilled at establishing and building rapport with individuals; coaching them to achieve their desired results, communicating with clarity and assisting individuals to do the same.

Jill strives to create learning environments where individuals are challenged and encouraged to identify their individual strengths and areas for development, guiding both individuals and groups to raise their standards from the ordinary to become extra-ordinary.

Jill has a modern approach to coaching and training, ensuring that the objectives of the individual and business are met whilst securing buy in from all levels within the organisation to ensure that training is adopted, results improve and the business receives a solid return on investment as a result. Jill favours an interactive approach with pre and post course contact with the delegates to ensure that training ‘sticks’.

Jill is business focussed with a warm, approachable coaching. Earlier in her career Jill was the sole management/leadership advisor within an organisation of 4000 people and worked closely with the MD to design a training programme for senior managers, which reflected the MD’s vision and business direction for the Company for the following 5 years. She designed and delivered a series of leading edge programmes.

Most recently, Jill has been working with clients around communications strategies and how they are implemented by individuals and throughout departments.

Jill walks her own talk and constantly seeks to improve and extend her skills in the world of personal and business development.

Contact Jill:


The influencers – Peter Young


Peter is a writing coach who will work with you helping you achieve the best you can with your piece of writing, be it a book, an article, or teaching materials. He shares the common goal of making your writing something that other people will want to read, be inspired by, and recommend to their friends or clients. We at Ethical Influence are lucky to have him on our team, helping to produce some of the best training tools available.

Peter is also available to work with people on a freelance basis:

You may have already written your first draft, or you may want help to get started. I can assist you with organising your material, clarifying your ideas and finding a structure that will enable you to express what you have to say.

My background: I have been writing, ghostwriting and editing books and training materials for over 25 years. I have had three books published myself – Understanding NLP (two editions) and Change Manager – and have edited books for two UK publishers, on: Management, NVQs for Early Years, E-Learning, Team Building, Education, The Trivium, Hypnosis, Psychology, NLP training, Performing Arts, and so on.

Please note that I cannot get you published. That’s your job; and I can help you put together your proposal.

Contact Peter:



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